Bet Hannon Non-Profit Media

Not only do you have to consider the basics of writing emails to a particular audience (what can you assume, what do you have to explain, etc.), now you have to plan for your email recipients reading your email on different devices.  More and more of us read emails on our mobile devices, but not just our mobile devices– we also read them on our desktops.  And smart email senders do their best to make reading in both situations easier.

For instance, while some mobile devices (like the iPhone) automatically resize the email to the width of the screen, other operating systems don’t, leaving recipients to scroll back and forth to read your email.

The folks at Litmus have designed a really nice infographic to help you think about some of the challenges of designing emails for mobile devices.  While some of the info there might be too technical for general audience readers, this infographic does give a good sense of the challenges for putting together emails that will be effective on mobile devices.  And it’s always good to know what you’re up against, even if you need help to meet the challenge!